Planning a Website
Tips on basic planning for website building
Take six A4 sheets of paper (more or less as required) and set them out in front of you, left to right, on the table.
Number them in order: page 1, page 2, page 3, etc.
On page 1, beside the page number, write: home page. (The home page is special)
Draw a line right across each page below this writing.
Below this line, on each page, one below the other, put the following:
start head
title
description
keywords
end head
Draw another line across the page.
Below this line, on each page, one below the other, put the following:
start body
title h1
description h2
brand name/logo h3
subtitles h4
paragraphs, ordinary text
end body
Draw another line across the bottom of the page.
You should space out the above to allow room to write as you plan.
You need to decide what the site is about. Make this your brand name/logo. This will appear, identically on each page.
Decide what the home page is about. Make this the title in the head and the title in the body of the home page. This is a very important decision because the home page is your main landing page. The home page title may or may not be identical to the brand name/logo.
Target this one keyword/idea on it's page. Put this keyword in the keywords section in the head of it's page.
Decide what each subsequent page (level 2 pages) is about and make this the title in the head and the body of its page.
Create a suitable description for each page and enter it into the description in the head and the description in the body for that page. This should be an expanded version of what the page is about as given in the title for that page.
On the home page, in the body, in the section called subtitles, put the title of each of the subsequent pages. (pages 2, 3, 4, etc) because the site as a whole needs to be about what the home page is about and visa versa.
Your choice of headings (h1, h2, h3, h4) is very important and should be done in conjunction with your study of suitable keywords. All headings should be keyword rich.
Choice of keywords is a subject on it's own. As a starter, you'll need to use Overture Keyword Selector to find keywords that people search on, and Google or another search engine to see what the competition is.
On each of the level two pages (page 2, 3, etc) enter the subtitles. You'll have one subtitle already chosen from when you planned the home page and now you'll need more subtitles which belong on each of the the level two pages. Work the keyword for that page into the subtitles where possible. Where that isn't possible, try for the keyword from another page if you can. This won't be possible in every case.
Write a few lines in the paragraphs section of your plan, for each page. Not the whole text. Just enough to get you started.
In the paragraphs, the keyword for a particular page should appear about once in every paragraph.
Now that you've planned your site, you're ready to create the pages and upload them to the WWW (world wide web)
This is my take on keyword optimization. It's my view that if you follow this proceedure, you'll achieve good on page SEO (search engine optimization) which is a major factor in your ranking in the SERPs (search engine results pages)